A radio frequency identification enabled dual-sided direct thermal image element and printer therefor are provided. One embodiment includes, a first substrate having an exterior side and an interior side, a radio frequency identification device attached to the interior side of the first substrate, and a second substrate having an exterior side and an interior side, wherein both the first substrate and the second substrate include a thermally sensitive coating on at least the exterior side thereof, and wherein the interior side of the second substrate is attached to the interior side of the first substrate, such that the radio frequency identification device is positioned between the first substrate and second substrate.