A mobile terminal and a method of controlling the mobile terminal are provided. The method includes displaying at least one object, which is divided into a plurality of haptic regions, on a touch screen; receiving a touch signal for any one of the haptic regions of the object; and outputting a control signal for controlling a haptic module to generate a haptic effect. Therefore, it is possible for a user to easily determine which of the haptic regions of the object has been touched with the sense of touch.