A matrix array drive device according to the present invention includes: a horizontal scanning circuit controlling signal electrodes in a matrix array such that data signals corresponding to N rows of the matrix array are latched one row after another every horizontal scanning period of a predetermined length and a latch output for each row is continued to be produced for every horizontal scanning periods of N rows; and a vertical scanning circuit controlling scanning electrodes in the matrix array such that the matrix array is simultaneously driven N rows at a time and rows to be driven is shifted one row every horizontal scanning period.