Preferred embodiments relates to a cooling system and a method for cooling an electronic display. Embodiments include a transparent liquid cooling chamber, a reservoir tank, and a pump. The components in the system are preferably housed within the electronic display housing. The cooling chamber defines a fluid compartment that is anterior to and coextensive with the electronic display surface. Circulating coolant removes heat directly from the electronic display surface by advection. In order to view the display, the coolant fluid is transparent or at least semi-transparent. The image quality of an exemplary embodiment remains essentially unchanged, even though coolant is flowing over the visible face of the electronic display surface.