A SMMD media producing apparatus includes: a pre-processor for extracting first media data and produces MXF media data with adjusted resolution using media data of an MXF format; and a neo-data producer for extracting second media data from the MXF media data with the adjusted resolution and produces neo-data to be added to the extracted second media data. The apparatus further includes a media publisher for producing SMMD media data using the neo-data produced by the neo-data producer and the first media data.