Invention Grant
US08209224B2 Intracluster content management using neuro-response priming data
有权
使用神经反应启动数据进行集群内容管理
- Patent Title: Intracluster content management using neuro-response priming data
- Patent Title (中): 使用神经反应启动数据进行集群内容管理
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Application No.: US12608696Application Date: 2009-10-29
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Publication No.: US08209224B2Publication Date: 2012-06-26
- Inventor: Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
- Applicant: Anantha Pradeep , Robert T. Knight , Ramachandran Gurumoorthy
- Applicant Address: US IL Schaumburg
- Assignee: The Nielsen Company (US), LLC
- Current Assignee: The Nielsen Company (US), LLC
- Current Assignee Address: US IL Schaumburg
- Agency: Hanley, Flight & Zimmerman, LLC
- Main IPC: G06Q30/00
- IPC: G06Q30/00

Abstract:
A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management.
Public/Granted literature
- US20110106621A1 INTRACLUSTER CONTENT MANAGEMENT USING NEURO-RESPONSE PRIMING DATA Public/Granted day:2011-05-05
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