An apparatus and method capable of purchasing external charged content in a UPnP network are provided. A media server (MS) provides a media renderer (MR) with a URL that executes a CGI that that performs purchasing of a charged content included in an external server, and, if the MR requests the reproduction of content corresponding to the URL, the MS executes a CGI of the URL, purchases charged content corresponding to the URL, and downloads the charged content, thereby browsing a list of contents provided by an external contents purchase site through a consumer electronic device such as a digital television, in which a UPnP audio/visual control point is mounted without a separate interface, purchasing desired content, and reproducing the purchased content.