A wireless network system, information providing apparatus and wireless terminal that can prevent the leak of information such as an address of the wireless terminal. A wireless network system includes an information providing apparatus that provides service information over a wireless network, and multiple wireless terminals each of which receives the service information provided from the information providing apparatus. In this case, the information providing apparatus includes destination possibility data in the service information, and each of the wireless terminals determines the destination possibility that the destination of the provided service information is the wireless terminal based on the destination possibility data included in the provided service information accepts the provided service information only if it is determined that there is the destination possibility.