A guide for guiding a magnetic data storage tape has a curved support portion for supporting a major tape surface and at least one flange adjoining the support portion. At least in a region of transition between the support portion and the at least one flange, the guide has an under coating of a diamond like carbon material, tungsten carbide, or similarly wear resistant material, and a surface coating having lower surface tension than the under coating. A tape guide apparatus and a method of making a tape guide are also disclosed.