A fantasy server system operates a fantasy league including at least one fantasy player whereby one or more fantasy client devices participate in the fantasy league. In operation, the fantasy server system manages fantasy player information of a fantasy player and sponsorship information of the fantasy player on at least one of an individual basis and a team basis. The fantasy server system additionally associates a portion or an entirety of the sponsorship information of the fantasy player to a portion or an entirety of fantasy player information of the fantasy player when presenting both types of information to fantasy client device(s). The association can be feed formatted content and/or a subfeed formatted content.