A crystallographically-oriented ceramic containing Pb and in which piezoelectric/electrostrictive properties can be enhanced. Using a raw material having Pb(Zr1-xTiX)O3 as a main component, a ceramic sheet was formed with a thickness of 15 μm or less. In this material, grains were allowed to grow into an anisotropic shape, and crystal grains with specific crystal planes being aligned were produced. A non-oriented raw material having Pb(Zr1-xTiX)O3 as a main component and the crystal grains were mixed, and shaping was performed so that crystal grains were oriented in a predetermined direction. The shaped body was fired. In the resulting ceramic, the degree of orientation was high at 50% or more. It is possible to enhance the degree of orientation using, as crystal nuclei, a ceramic sheet which can have the same composition as that of the crystallographically-oriented ceramic. Therefore, production can be performed without adding an unnecessary element, for example, for orienting crystals.