A method of optimizing power loads of a power strip is disclosed. The power strip is of the type having single or three phase power input, a plurality of circuit breakers, and a plurality of outlets. The arrangement is such that at least one circuit breaker is associated with at least one outlet. The method includes: obtaining real-time current measurements for each phase of the single or three phase power input of the power strip; obtaining real-time current measurements for each circuit breaker of the plurality of circuit breakers of the power strip; logging the real-time current measurements for each phase of the single or three phase power input and for each circuit breaker of the plurality of circuit breakers; and analyzing the real-time current measurements of the single or three phase power input and the plurality of circuit breakers to determine a preferential order of outlets in which to apply a new load.