In a driving method of a panel, one field period is formed by arranging a plurality of subfields that have an address period for selectively causing address discharge in a discharge cell, and a sustain period for causing as many sustain discharges as the number corresponding to luminance weight in the discharge cell. One field period is formed by arranging a plurality of subfield groups having a plurality of subfields whose luminance weights monotonically increase. In the discharge cell for causing address discharge in a certain subfield other than the head subfield in each subfield group, address discharge is caused even in the head subfield.