A system for selectively revealing indicia includes a transitioning assembly that is configured to be retrofit with an existing dispenser. The transitioning assembly includes a transitioning window that is coupled to a switch that is configured to be mounted in operative contact with an actuator provided by the dispenser. Upon the engagement of the actuator, the switch is triggered, resulting in the transitioning window transitioning from an at least partially opaque state to an at least partially transparent state, so as to reveal indicia therebehind to an observer.