Invention Grant
- Patent Title: Method and system for multicasting targeted advertising data
- Patent Title (中): 用于组播目标广告数据的方法和系统
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Application No.: US11699752Application Date: 2007-01-30
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Publication No.: US08213426B2Publication Date: 2012-07-03
- Inventor: Geoffrey R. Zampiello
- Applicant: Geoffrey R. Zampiello
- Applicant Address: US GA Atlanta
- Assignee: AT&T IP I, LP
- Current Assignee: AT&T IP I, LP
- Current Assignee Address: US GA Atlanta
- Agency: G. Michael Roebuck P.C.
- Main IPC: H04L12/56
- IPC: H04L12/56

Abstract:
A method for multicasting targeted advertising data to end user devices is disclosed. In an illustrative embodiment the method includes but is not limited to correlating at a regional internet protocol television (IPTV) server, multicast queue data with web data from web sites visited by each of a plurality of end user devices associated with the regional IPTV server; selecting a subgroup of end user devices from the plurality of end user devices to receive targeted advertising data correlating with a member of the multicast queue data; and multicasting targeted advertising data associated with the member of the multicast queue data to the subgroup of end user devices from the regional IPTV server. A system is also disclosed for multicasting targeted advertising data to end user devices. A data structure is disclosed for storing data used by the system and method.
Public/Granted literature
- US20080181225A1 Method and system for multicasting targeted advertising data Public/Granted day:2008-07-31
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