A brochure inventory and tracking system provides a method and apparatus for distributing and tracking brochures. A brochure inventory route is assigned to a driver of a vehicle. The brochure inventory route includes at least one brochure distribution point having at least one brochure rack having at least one brochure bin. A handheld device runs remote inventory software and is carried by the driver. A server runs central inventory software and communicates wirelessly with the handheld device. An estimated brochure level for each brochure bin and the number and identity of brochure necessary to refill each brochure bin are determined and the brochure bins are refilled. Information regarding the estimated brochure level for each brochure bin is uploaded to the server for analysis. Customer inventory software allows a customer to access substantially real time data regarding brochure distribution.