Invention Grant
- Patent Title: Apparatus and methods for enabling targeted insertion of advertisements using metadata as in-content descriptors
- Patent Title (中): 用于使用元数据作为内容描述符来定向插入广告的装置和方法
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Application No.: US12191103Application Date: 2008-08-13
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Publication No.: US08214273B2Publication Date: 2012-07-03
- Inventor: Srinivasa Dharmaji , Bharat Bhusan Biswal
- Applicant: Srinivasa Dharmaji , Bharat Bhusan Biswal
- Applicant Address: US CA Sunnyvale
- Assignee: Goldspot Media
- Current Assignee: Goldspot Media
- Current Assignee Address: US CA Sunnyvale
- Agency: Glenn Patent Group
- Agent Michael A. Glenn
- Main IPC: G07G1/14
- IPC: G07G1/14
Abstract:
A mechanism for transmitting metadata that contain identifying characteristics of advertisements to be inserted, details of an advertisement-spot, and targeted viewing group details as in-content descriptors to a mobile handset is disclosed. Tight synchronization and control of the display of advertisements within an advertisement-spot during wireless content transmission is thus provided.
Public/Granted literature
Information query
