An Internet-based system to market financial and banking services to both participating and registered individuals and business customers. A portion of the transaction fees that are associated with various products and services provided by financial institutions such as checking and savings accounts, loans, trust services and escrow services are converted into charitable contributions which are processed by the system clearing house and then are forwarded to one or more charitable organizations designated by the participating individual or business. “Finders” fees for savings accounts and certificates of deposit will also be converted into charitable contributions.