A method to identify a supplier of good or services over the Internet by providing a home page with at least one link to a directory Web site for a class of goods or services. The directory Web site includes a directory Web site domain that at least partially describes a class of goods or services. The directory Web site also contains at least one supplier link to a corresponding supplier Web site and a rollover window. The home page and the directory Web site are configured to allow a user to access the home page; select a directory Web site based at least in part on the directory Web site domain name; activate the link to the selected directory Web site; and select and activate the supplier link for a supplier of goods or services.