A system and method are disclosed that enable an email service provider to implement an email forwarding service without losing associated page views. In one embodiment, rather than forwarding the entire email message, the email forwarding service generates a summary email message, and sends this summary email message to the forwarding email address pre-specified by the subscriber. This summary email message includes a link that is selectable by the user to view the original email message on a web site of the email service provider. Thus, even if the forwarding email address is hosted externally, the subscriber still views the full email message on a web site of the provider of the email forwarding service.