A processing device used to support communications between users of the collaboration system is provided with a graphical user interface. A graphical context activation mechanism associated with a discussion between users of the collaboration system may be displayed. Responsive to a selection input, a graphical illustration of information regarding the users participating in the discussion is displayed. The graphical illustration may comprise indicia of location of at least one of the users that may be displayed, for example, within the context of a geographical map. The graphical illustration may further comprise indicia of identity of at least one of the users. Additionally, a textual context activation mechanism may be provided and utilized in the same manner, thereby allowing text-based context regarding the message to be displayed. In this manner, team-wide context may be more readily established.