The present invention is a method, system and apparatus for reducing the run-time cost of invoking a server page. The system can include a server page translation unit configured to translate a server page document into program code. The system also can include a program code compiler configured to compile the program code into a program object. Finally, the system can include an optimization processor programmed to modify the program code to permit direct invocation of the program object by external program objects bypassing a server engine typically used to invoke the server page. Notably, in a preferred aspect of the invention the server page can be a JSP. Similarly, the program code can be Java source code and the program object can be a Java class. Finally, the external program objects can be servlets.