There is provided a method for use by a content processing device for facilitating the analysis of audience ratings data for content. In one embodiment, content is received from a source. Then, the content is encoded into a target format to enable insertion of a first number of markers in the content, each of the first number of markers indexing a time period of the content. Thereafter, a content records database that includes the audience ratings data corresponding to the content are accessed. The audience ratings data are then associated with the first number of markers. The audience ratings data are displayed during playback of the content.