Apparatus for distributing streaming multimedia to at least one end client over a network includes memory and at least one processor operatively connected to the memory. The processor is operative: (i) to receive the streaming multimedia from at least one multimedia source via at least one of a plurality of channels in the network; (ii) when a channel change request generated by the end client for changing a channel and corresponding multimedia content from the multimedia source is not detected, to deliver the at least one multimedia stream to the end client at a first data rate; and (iii) when the channel change request has been detected, to deliver the at least one multimedia stream to the end client at a second rate for a prescribed period of time after receiving the channel change request and, after the prescribed period of time, to deliver the at least one multimedia stream to the end client at the first data rate, wherein the second data rate is greater than the first data rate.