A conventional vehicle lighting device entails a problem on appearance. A vehicle lighting device of the present invention is provided with a wire heater, an extension portion, and a power-feeding portion. An adhesive part is provided at a part of one face of an extension film of the extension portion. Of such one face of the extension film of the extension portion, a letterpress printed-film pattern of a rough portion is provided in a range excluding the adhesive part. As a result, the vehicle lighting device of the present invention provides an ability to reliably prevent an extension film of the extension portion from sticking to a lamp lens by means of the letterpress printed-film pattern of the rough portion; prevent an appearance failure or abnormality exerted by the sticking of the extension film of the extension portion to the lamp lens; and improve its appearance.