A display apparatus includes a pixel array, a life control unit, a signal output unit, and a duty ratio transmission unit. The pixel array, including light-emitting elements constituting a screen, displays each frame of an image on the screen by emitting light having a luminance in accordance with a level of an image signal and continuously emits light from the screen within each frame for an amount of time specified by a duty ratio. The life control unit extends the life of the light-emitting elements by simultaneously adjusting the maximum permissible level of the image signal and the duty ratio. The signal output unit drives the screen to display an image by outputting an image signal adjusted within the maximum permissible level to the pixel array. The duty ratio transmission unit for enabling the screen to emit light for an amount of time specified transmitting an adjusted duty ratio to the pixel array.