An information providing system is provided. An in-vehicle apparatus is provided in a vehicle. The in-vehicle apparatus receives a broadcasting. An information providing apparatus transmits area information related to a broadcast channel that is receivable in a traveling area of the vehicle to the in-vehicle apparatus. A storage unit stores the area information for each traveling area. A receiving unit receives probe information including a predetermined reference position or a position of the vehicle from the in-vehicle apparatus. A deciding unit decides a reference area set including a plurality of traveling areas which are within a predetermined distance from the reference position included in the received probe information for each vehicle. An accumulating unit accumulates the received probe information. A determining unit determines a traveling record of the vehicle in each traveling area on the basis of the accumulated probe information. An update unit updates the reference area set on the basis of the traveling record. A transmitting unit transmits the area information corresponding to the reference area set before the update to the in-vehicle apparatus corresponding to the reference area set when the update unit has not yet performed the update, and transmits the area information corresponding to the reference area set after the update to the in-vehicle apparatus corresponding to the reference area set when the update unit has performed the update.