A printer includes: a nonvolatile storage section configured to be capable of keeping stored content even if a power supply is turned off; a sheet storing section configured to store a label sheet wound in a roll shape; a thermal head configured to heat a label stuck to a base sheet of the label sheet and perform printing in a process in which the label sheet, which is stored in the sheet storing section, is drawn out and conveyed in a sub-scanning direction by using a motor as a driving source; a label-position detecting section provided in a sheet conveying path, which connects between the position of the sheet storing section and the position where the thermal head is arranged, and configured to detect a label position of the label sheet; an information storing section configured to store a position of the label sheet detected by the label-position detecting section when the power supply is turned off in the nonvolatile storage section as stop position information; and a position setting section configured to set the stop position information, which is stored in the nonvolatile storage section, as a print start position for printing by the thermal head.