An image heating apparatus includes an endless belt configured to heat a toner image on a recording material, a heater configured to heat the endless belt, a voltage supplier configured to supply an alternating voltage to the heater, a temperature detector configured to detect a temperature of the heater, a controller configured to control a ratio of a time during which the voltage is supplied to the heater to a period at which the voltage is supplied to the heater according to the temperature detected by the temperature detector, and a regulator configured to regulate a maximum value of the ratio according to the temperature detected by the temperature detector by varying the voltage supplied to the heater at a predetermined period.