A fixing device including: an endless belt that is driven to perform a circulating motion; a pressing member and a fixing roller that face each other with the endless belt therebetween, the pressing member being caused to press the fixing roller, which is preliminarily heated, via the belt to form a fixing nip in which a toner image is thermally fixed onto a recording sheet S passing through therein; a cooler that cools at least a paper-contact range of the belt within which the recording sheet S passing through the fixing nip contacts; and a temperature-decrease controller that causes the cooler to cool at least the paper-contact range of the belt before the toner image is thermally fixed onto the recording sheet S.