Example method, apparatus, and computer program product embodiments are disclosed to enable near-field communication to be used in out-of-band initialization methods for connection setup for device-to-device communication. Example embodiments of the invention include a method comprising the steps of initiating, by a first device, an out-of-band near-field communication connection with a second device by transmitting wireless communication signals including necessary power for providing the near-field communication connection; sending a first short-range communication connection parameters for role determination, to the second device via the out-of-band near-field communication connection; receiving second short-range communication connection parameters for role determination, from the second device via the out-of-band near-field communication connection; selecting a role for the short-range communication connection by adopting short-range communication connection parameters for role determination that correspond to the role; discarding short-range communication connection parameters for role determination that are not adopted; and initiating the short-range communication connection according to the selected role using the adopted short-range communication connection parameters for role determination.