Methods, systems, and products are disclosed for developing tailored content. A selection of content is received. Content information is received that describes the selected content. Clickstream data is received that describes at least one subscriber's action while receiving the selected content. A category is assigned to the selected content information. The content information is merged with the clickstream data to create content-choice information, and the content-choice information is stored in a database. The database is queried to obtain the content-choice information matching a search query.