A system and method are provided for applying guidelines to data and providing self-assessment ability. Guideline data is stored in a data storage component, along with user data. The user data represents both quantitative data and qualitative self-assessment data. In a self-assessment system and method, a graphical user interface is provided along with a target image and factor icons. The icons are adapted to be moved onto a position on the target image representative of an entity's self assessment of performance relative to the corresponding factor. A subset of actionable alternatives are selected and displayed based on the self-assessment data and the guidelines.