Methods and computer storage media for communicating an electronic gift suggestion for a first user to a second user are provided. Accessing an online social network profile for a first user created by the first user in an online social network. Determining one or more gift suggestions for the first user and displaying the one or more gift suggestions in the online social network account of a second user. In some embodiment, the gift suggestions for the first user may be based on the social profile of the first user, based on the social profile of the first user utilizing an electronic gift wish list, or based on sales data of purchasers having similar personal information and purchasing history as personal information accessed from the first user's social profile.