A server system runs a bot service that registers an FAQ (frequently asked questions) for a document having an embedded object. The FAQ includes one or more question-and-answer (Q&A) pairs. The bot service receives, from each electronics device that renders a copy of the document, a request from the embedded object for the FAQ registered for the document, and transmits the FAQ to each electronic device from which a request is received. Each electronics device displays the FAQ, including the one or more Q&A pairs, within its rendered copy of the document. Any viewer of a copy of the document with the embedded object can submit a question to the bot service through the embedded object. The bot service uses a messaging service to obtain an answer to the question from an author. The FAQs displayed at the electronics devices are updated to include the new Q&A pair.