A monitoring system is provided that allows owners of monitoring accounts to share web monitoring data collected under the direction of the monitoring account. Account owners are able to interact with the monitoring system to identify recipient accounts for shared web monitoring data and apply permissions at a granular level so that portions of monitored data can be shared with varying permission levels. Grouping can also be employed by an account owner to facilitate efficient sharing of monitoring data to many recipient accounts. The monitoring system also provides analysis utilities that can be used by a recipient account to aggregate shared with owned data and generate related reports as desired.