A display control apparatus is disclosed. The display control apparatus includes a number of items determining unit which determines the number of selection items to be simultaneously displayed in an item selection list on an operating screen based on a selection of a button on the operating screen, a position determining unit which determines an upper end position of the item selection list on the operating screen to be a position so that a part of the selection items in the item selection list is displayed in a direction inverse to a normal extending direction of the selection item list with a position of the selected button as a reference based on a comparison of the number of the selection items to be simultaneously displayed with the displayable number of selection items on the operating screen, and a generating unit which generates the item selection list on the operating screen based on the determined position.