A viewing recommendation apparatus includes an acquisition unit configured to acquire first broadcast program information for each of first broadcast programs to be broadcasted, a storage unit configured to store a plurality of previously broadcasted second broadcast programs in correspondence with second broadcast program information, a calculation unit configured to calculate an urgency in accordance with the first broadcast program information and the second broadcast program information to obtain a plurality of urgencies, the urgency indicating a degree to view a broadcast program earlier, and a generation unit configured to generate a recommendation list of programs to be viewed based on levels of the urgencies.