A conductive fixed static elimination member is provided in a before-magnetic head travel portion which guides a magnetic card to a magnetic card reader unit provided with a magnetic head, such that a protuberance portion thereof protrudes into a card travel groove through an opening formed in one of side walls, and has a conductive cleaning pad affixed to a surface thereof. The magnetic card inserted in the before-magnetic head travel portion is cleaned by the cleaning pad, and if the magnetic card has static electricity, it is possible to eliminate the static electricity by discharging the static electricity to the ground via the cleaning pad having conductivity, the fixed static elimination member, and a magnetic card reader fixing bracket.