An image display apparatus may include a light source, a spatial light modulation element, light quantity adjustment section, image correction section and re-adjustment section. The re-adjustment section may perform re-adjustment such that, of a light quantity adjustment target and a luminance level correction target, at least the luminance level correction target is re-adjusted to a value in an opposite direction from a correction direction by the image correction section, in a case that a final display luminance level, representing a luminance of the light modulated by the spatial modulation element, is higher than a predetermined luminance level, where the luminance level correction target represents a correction target value in the luminance level of the video signal, employed by the image correction section, and the light quantity adjustment target represents a adjustment target value in the light quantity, employed by the light quantity adjustment section.