Whether purple fringing (PF) has occurred is determined for every pixel of interest P(i,j) (step 41). The RGB ratio of a purple-fringed pixel P(i,j) at which PF has been determined and the RGB ratio of a PF convergence pixel P(m,n) spaced N pixels away from the purple-fringed pixel P(i,j) within a zone in the proximity of the purple-fringed pixel P(i,j) are calculated (steps 42, 43). A correction coefficient Rev (i,j) that causes the RGB ratio of the purple-fringed pixel P(i,j) to approach the RGB ratio of the PF convergence pixel P(m,n) is calculated (step 44). The purple-fringed pixel P(i,j) is color-corrected using the correction coefficient Rev (i,j) calculated.Purple fringing is made inconspicuous by changing the color of image portions at which purple fringing has occurred.