An innovative portable dialer device and method for automatically initiating a telephone call of a pre-programmed telephone number stored as data representing tones, when the portable dialer device is brought near a telephone handset or a cellular telephone. The proposed portable dialer device enables a manual or automatic activation of the sequence of tones required for initiating the telephone call. In accordance with the preferred embodiment of the present invention, the portable dialer device is a refrigerator magnet dialer.