Invention Grant
- Patent Title: System and method for advertisement delivery within a video time shifting architecture
- Patent Title (中): 视频时移结构中广告传送的系统和方法
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Application No.: US10899289Application Date: 2004-07-26
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Publication No.: US08229789B2Publication Date: 2012-07-24
- Inventor: Steve Riedl , Erik Urdang , Tom Gonder , Bryan Santangelo , Brad Jordan
- Applicant: Steve Riedl , Erik Urdang , Tom Gonder , Bryan Santangelo , Brad Jordan
- Applicant Address: US CT Stamford
- Assignee: Time Warner Cable Inc.
- Current Assignee: Time Warner Cable Inc.
- Current Assignee Address: US CT Stamford
- Agency: Ostrow Kaufman LLP
- Agent Seth H. Ostrow
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
The present invention is directed to systems and methods for employing canonical metadata to describe advertisements comprising an advertiser storing an advertisement and arbitrarily complex metadata that is descriptive of the advertisement, which is received at a control center. At the control center, the advertisement is mapped to canonical metadata. The advertisement and canonical metadata are stored at the control center for use in discriminating between advertisements from a plurality of advertisers.
Public/Granted literature
- US20050060229A1 System and method for advertisement delivery within a video time shifting architecture Public/Granted day:2005-03-17
Information query
