An apparatus, system, and method for an inline display of related blog postings. The apparatus, system, and method include searching a first blog for material common to the first blog and to a second blog and adding a link to the common material in the second blog. The link includes an interactive indicator in the second blog that displays a posting from the first blog that contains the common material in response to selection of the indicator. The apparatus, system, and method include marking each posting in the first blog that contains the common material and that has been displayed in the second blog as having been read.