Methods and systems for associating objects with corresponding machine behaviors. Machine behaviors refer to responsive actions that are triggered when an object (which may be physical or electronic) is encountered. Examples of these behaviors include fetching a web page, executing software instructions, etc. A registration system enables machine behaviors to be associated with objects through use of object identifiers. For an electronic object such as an audio or video signal, the identifier can comprise a steganographic in-band watermark, a numeric ID or song/artist name field in a in a file header; a 128-bit hash value obtained by applying a hashing algorithm to the content data, the file header data, a portion thereof, etc. The disclosure particularly focuses on an embodiment utilizing stickers as objects, and watermarks as identifiers, but the technology can be implemented in many other, different, forms.