A method for the aggregation and the transmission of multimedia data is proposed, in which multimedia data (52) is analyzed according to its content and corresponding metadata (51) is generated and a user profile (21) is established. The user stipulates and/or modifies at least parts of the user data (211) of the user profile (21) in advance of a purchase of multimedia data from the central unit (20) by means of a communication device (10). Multimedia data (52) are selected utilizing the metadata (51) and based upon the user profile, and content oriented and user specific optimized multimedia data are produced out of the selected multimedia data by means of a repackaging module (30). The content oriented and user specific optimized multimedia data are stored and made available to the user via a database (41) of a content module (40) of the central unit (29). Particularly, the content oriented and user specific optimized multimedia data are made available to the user for various receiving devices of the user in the database (41) of the content module (40).