A driving method of a display device in which an image is displayed on a display panel having a display element arranged in a pixel matrix, includes comparing, among pixel data corresponding to a display content in each pixel, pixel data corresponding to an nth horizontal scan line of an Nth frame and pixel data corresponding to an nth horizontal scan line of an (N−1)th frame; and setting a brightness reduction ratio with respect to pixel data corresponding to the nth horizontal scan line of the Nth frame or a later horizontal scan line of the Nth frame based as a function of the comparison and all pixel data corresponding to the (N−1)th frame or all pixel data from the nth horizontal scan line of the (N−1)th frame to an (n−1)th horizontal scan line of the Nth frame and controlling power supplied.