Invention Grant
US08234170B2 Online search advertising auction bid determination tools and techniques
失效
在线搜索广告拍卖出价确定工具和技巧
- Patent Title: Online search advertising auction bid determination tools and techniques
- Patent Title (中): 在线搜索广告拍卖出价确定工具和技巧
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Application No.: US12693390Application Date: 2010-01-25
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Publication No.: US08234170B2Publication Date: 2012-07-31
- Inventor: Peter Kassakian , Matthew Esch
- Applicant: Peter Kassakian , Matthew Esch
- Applicant Address: US OR Portland
- Assignee: Webtrends, Inc.
- Current Assignee: Webtrends, Inc.
- Current Assignee Address: US OR Portland
- Agency: Marger Johnson & McCollom, P.C.
- Main IPC: G06Q30/00
- IPC: G06Q30/00
Abstract:
A machine-controlled method can include estimating expected conversion rates for ads by applying an estimated conversion rate statistical model to each ad, estimating an expected AOV for each ad by applying an estimated AOV statistical model to each ad, applying an inference algorithm, and determining auction bids based on the estimated expected conversion rate and the estimated expected AOV for the ads.
Public/Granted literature
- US20100198679A1 ONLINE SEARCH ADVERTISING AUCTION BID DETERMINATION TOOLS AND TECHNIQUES Public/Granted day:2010-08-05
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