A system and method for the customization of media content metadata that is transmitted to any one of a plurality of end user devices of differing types. The system is adapted to modify individual records or even individual fields from the entire gamut of available metadata into a metadata feed which is optimally suited for display upon the type of end user device. Additionally, the system is also able to modify the records or individual fields from a list of all metadata instances according to pre-recorded user preferences. The result is a system that optimally utilizes the current connection path in order to reduce congestion thereon, or to alleviate any user potential frustration caused by sporadic performance of the overloaded interconnection path.