A method of driving an electro-optic display, the display having a plurality of pixels each addressable by a row electrode and a column electrode, the method including: receiving image data for display, the image data defining an image matrix; factorizing the image matrix into a product of at least first and second factor matrices, the first factor matrix defining row drive signals for the display, the second factor matrix defining column drive signals for the display; and driving the display row and column electrodes using the row and column drive signals respectively defined by the first and second factor matrices.